The implementation at the Bangladeshi bank produced 100% growth in digital transactions and 36% manual-to-digital conversion
CHENNAI from India, January 11, 2022 / PRNewswire / – Clayfin Technologies, a leading provider of digital customer experience solutions for financial institutions, and BRAC Bank, received the “Best Digital Channel / Platform Implementation – Most impactante ”at the IBSi Global FinTech Innovation Awards 2021.
The award was presented in recognition of the collaborative implementation of BRAC Bank’s new digital platform called “Astha”. The “Astha” mobile banking app includes a wide range of digital services and retail banking engagement tools. This is a great example of a digital infrastructure overhaul targeting a superior customer experience, higher adoption rates, and market impact. In less than a year of go live, Astha has had a significant impact by adding 30% digital customer growth, 100% digital transaction volumes and 36% manual transaction conversion to the digital channel.
Recognizing the impact of implementing the solution, Robin Amlôt, Editor-in-Chief of IBS Intelligence, said: “I am delighted to announce that Clayfin Technologies and BRAC Bank Limited have won the Most Impactful Project award. in the Best Digital Channel / Platform Implementation category at the 3rd edition of the IBS Intelligence Global FinTech Innovation Awards 2021. The solution had a strong impact and resulted in an astonishing 100% growth in digital transactions. Congratulations to the duo. “
Occasionally, Md. Sabbir hossain, DMD and COO of BRAC Bank, said: “We are extremely honored to have received this international award. The new Astha digital platform is part of our strategic overhaul of our digital system for a pleasant and convenient banking experience for customers. Over a short period of time, implementing the app with the slogan “Bank Smart” has helped us make a significant impact on our customers. The award will help us launch more digital initiatives to take the customer experience to new heights. “
Rajesh BLN, CEO of Clayfin added: “We are proud and grateful to receive this award with BRAC Bank. The Astha platform for BRAC Bank is functionally rich, intuitive, easy to use, safe and secure. For BRAC Bank, this is just the beginning With its digital initiatives, BRAC Bank will stay one step ahead and continue to impact the lives of more and more customers.
About the IBSi Global FinTech Innovation Awards 2021
IBS Intelligence is a financial technology research, consultancy and news analysis company with 30 years of experience and clients around the world. The third edition of the IBSi Global FinTech Innovation Awards caught the attention of the world with more than 190 participants from 48 countries.
About BRAC Bank
BRAC Bank Limited traded as’BRACBANQUE‘on the Dhaka Stock Exchange has been one of the country’s fastest growing banks in Bangladesh with particular emphasis on the segment of small and medium-sized enterprises (SMEs).
Drawing inspiration from its parent organization BRAC, the world’s largest NGO, it focused on small and medium-sized businesses. Based on Dhaka, the bank provides SME banking, retail banking, wholesale and custody banking, treasury and currency exchange and related services through 187 branches, 650 agent outlets and channels digital. With more than 1.1 million customers, the bank has already proven itself to be the largest financier of unsecured SMEs in just 20 years of activity in Bangladesh and continues to serve as a benchmark for governance, transparency and compliance in the banking industry.
Clayfin is a leading provider of digital customer experience solutions for banks and financial institutions. Clayfin operates in all geographies and currently supports over 80 implementations with over 30 clients in APAC, Middle East and Africa.
Mr. Jishith Gangadharan
SOURCE Clayfin and BRAC Bank