Sound familiar? Well, this striking luxury sedan is the new Russian car brand, Aurus. Strictly reserved for the wealthy elite, the Russian automaker pits its first luxury sedan against Rolls-Royce and Bentley, unsurprisingly, and aims to go fully electric by 2024.

The first opus of the Aurus brand comes in the form of a luxury sedan called Senat. This opened a new chapter in the Russian automotive industry, which was in dire need of rejuvenation. Certainly a dramatic departure from the somewhat ridiculed vehicles it produced, long remaining a reminder of communism. Indeed, the Aurus Senat is by far the most contemporary car built on Russian soil. However, the Senate mainly targets the super-rich abroad, not just the Russian oligarchs.

There is no doubt that Lamborghini and Toyota were angry over the use of the “Aurus” name, which was similar to their existing brands, Lamborghini Urus and Toyota Auris. However, the copyright claims against the Russian automaker were eventually lifted, with the dispute resolved.

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The history of the Aurus sedan


Aurus Cars
kremlin.ru

The Aurus project was started in 2013 by the Russian Automotive Research Institute, known as NAMI. According to reports, Russia has invested heavily in brand credibility to attract export markets. Although the Senat sedan and stretch limo first appeared at the 2018 Geneva Motor Show, Vladimir Putin had been driving his own bespoke armored Senat limo since 2017, promoting the Aurus brand. Interestingly, both armored and unarmored versions of the limo are available for purchase upon request.


The Aurus is currently manufactured at Ford Sollers Russian Assembly Plant in Yelaburga, Tatarstan. Around 70% of all parts suppliers for the Aurus Senat are based in Russia.

The Aurus dealerships opened their doors last year selling two of its Senat models: the sedan and the limousine. According to Aurus, the entire planned annual production of the sedan, around 350 units, sold out within days. However, Aurus hopes to increase production to 5,000 vehicles per year. Additionally, the Aurus Senat lineup is expected to include an SUV model named ‘Komendant’, which shares a similar resemblance to the Rolls-Royce Cullinan. In addition, a minivan called “Arsenal” is also in preparation as well as a motorcycle under the Aurus brand. In addition, the names of the vehicles were precisely inspired by the towers of the Kremlin.


According to Russian news agency Tass, Aurus has already exported several Senate units to the Middle East. Pricing for the S600 Senat starts at $245,000!

Tender Russian luxury in the interior


aurus Interior of the Senate
aurus.com

It is true that the design of the Aurus Senat seems to be an amalgamation of recent models Bentley and Rolls-Royce. However, this 5.6-meter-long Senat sedan is just as imposing. Additionally, each Senat that rolls off the production line will feature custom options, depending on the buyer’s requirements.

The Senate cabin is not lacking in luxury amenities. Indeed, it is well laid out with particular emphasis on the rear passengers, no doubt. The interior is covered in leather and wood. In addition, it can be equipped with reclining heated rear seats, silk curtains and LED screens. Additionally, rear passengers also receive folding picnic tables, a mini-fridge and branded crystal drinking glasses.


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Powerful motor produces over 800 horsepower


aurus senate
aurus.com

The Aurus Senat sedan uses a hybrid powertrain with a 4.4-liter V8 engine developed in conjunction with Porsche. Housing 598 Russian horsepower under the hood, the 2.8-ton Senat can hit 60 mph in around six seconds. Incorporating a nine-speed transmission, the Senat will also feature an all-wheel-drive system.

The Russian automaker has announced a 6.6-liter V12 version of the Senat, which will be available in the future and is expected to have a massive 848 horsepower.


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